H.M.S Golovkin—Is Less More?
Some would like nothing more than to see that grin go flying off his face into the ringside seats. But turning Golovkin into Mayweather won’t be easy…
Tom Loeffler stewards the H.M.S. Golovkin with the steady hand of an old salt. The destroyer is valuable property. Its cargo is priceless.
The head of K2 Promotions usually speaks softly and carries a big stick, but he has begun beating the drum loudly in hope of inching forward the fight between Golovkin and Canelo Alvarez.
It’s a blockbuster bout, guaranteed money in the bank. The only thing missing are the fighters. It might be a ploy to generate demand to justify supply, but the delays have grown insufferable. Despite the disappointing pay-per-view buys generated by Triple G’s fight with Daniel Jacobs, Loeffler has taken off the gloves.
“I do not like to negotiate through the press,” he told ESPN Deportes. “Oscar likes to talk a lot and he says a fight against Canelo would be the most lucrative fight for Golovkin, but it would also be the most lucrative for Canelo. He would earn more money by facing GGG, than he did when he fought against Mayweather.”
That’s a tall order. Canelo holds all the cards. His fight against Floyd Mayweather in 2013 was an embarrassing loss, but it generated 2.2 million pay-per-view buys, which makes defeat at worst bittersweet.
If and when Canelo stops Julio Cesar Chavez Jr. in their Cinco de Mayo slugfest, it will be time to consider Triple G.
“The reality is,” said Loeffler, “this is a fight that is good for both parties and it’s very good for boxing.”
Aside from Golokin’s core audience, which worships the very canvas on which he punches, he lacks the sort of love/hate relationship that create the mega numbers and mega dollars that occasionally make the impossible possible. It’s not Triple G’s fault that he is who he is. He just knocks guys out. But he’s the B-side in these negotiations and there’s little to be done about it. Still, you want exciting? His record of 33 knockouts in 37 fights speaks for itself. The problem is no ever paid to watch Golovkin lose. He doesn’t invite that degree of hostility. Some would like nothing more than to see that grin go flying off his face into the ringside seats. But turning Golovkin into Mayweather won’t be easy.
Can a lovable foreigner with killer instinct get 2 million people to pay to watch him fight?
The machinery is in place, but that still is the question.