The Eddie Hearn way

By Cain Bradley on July 10, 2016
The Eddie Hearn way
Eddie Hearn has managed to enter himself into one of the biggest fights in 2016.

Golovkin is one of the five biggest names in the sport and he will be fighting a boxer from the Matchroom stable. It will be welterweight champion Kell Brook…

For many years it was Frank Warren who controlled British boxing. The promoter, who was once shot, cemented his place as the man when he took his stable over to Sky back in 1995. At that point his stable included Naseem Hamed, Frank Bruno and Nigel Benn. One of the numerous promoters he saw off in the battle for control of British boxing was Barry Hearn who he eventually signed Chris Eubank Sr. His dominance continued into the first decade of the 21st century as he oversaw the rise of Joe Calzaghe, Amir Khan and Ricky Hatton. A few years later and it was all change. The son of Barry, Eddie Hearn got his promoting license in early 2011 and his deal with Sky in 2012 has led to him signing some of the best talent Britain had to offer. Also in 2011, Frank Warren ended his relationship with Sky and created his own subscription service BoxNation which has affected the bottom line of some of his fighters. Many of Frank Warren’s fighters chose to leave and sign with Hearn including Tony Bellew, George Groves and James DeGale. As well as having more world champions, Eddie has looked to build strong links with the thriving British amateur scene, making him favorite to bag any impressive British amateur boxer.

Frank Warren, although the dominant British promoter for a long period, arguably made many mistakes with his fighters. Eddie Hearn seems to have done his best to learn from them. Of course despite his mistakes, Frank Warren made many of them World Champions. Ricky Hatton expressed disappointment at how he was promoted following the Kostya Tzuyu bout. Ricky Hatton wanted to crack America and Frank was struggling to help him do it. Amir Khan also left Frank after beating Dmitriy Salita to go and crack America, signing with Golden Boy. Eddie Hearn made sure Anthony Joshua’s first defense came against an American opponent in order to help build that market and signed a television deal with Showtime. Joe Calzaghe always wished that Frank Warren took risks with him earlier. He felt late in his career he got the fights he had been clamoring for the whole time. Eddie Hearn listened to Anthony Crolla who wanted to continue riding the wave of form and box Jorge Linares rather than taking an easier voluntary defense.

Eddie Hearn has managed to enter himself into one of the biggest fights in 2016. Gennady Golovkin is one of the five biggest names in the sport and he will be fighting a boxer from the Matchroom stable. It will be Kell Brook, the welterweight champion, rather than Chris Eubank Jr. or even James DeGale who is closer in fight weight to Golovkin than Brook. The fight came about when Eddie Hearn complained to Kell Brook about the stalling of his proposed fight with Jesse Vargas and that of Eubank against Golovkin. Hearn stated if only you were middleweight, you could fight Golovkin. Brook jumped at the opportunity and soon the fight was signed, shocking most of the boxing world. Hearn has learnt that the best risks to take are those where even a loss will not hinder a career. No one will think any worse of Brook if he loses this fight. Frank Warren always said he aimed to put his fighters in a strong position before there was a high chance it went “tits up.” Eddie watched Frank run British boxing only to take the model and improve on it. British boxing has never been stronger and the fights that Eddie Hearn has been part of over the last 18 months are a big reason why.

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  1. Critical Beatdown 09:42am, 07/11/2016

    A terrible matchup between 2 boxers I really like. I hope Brook comes out of this ok and ready to take on some real competition at welterweight. As for GGG, just move up then if El Pollo Loco won’t fight.

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